Master Hsu explains what is Yin and Yang of a cottage and two-storey house:
Master Hsu about bedroom:
Dr Hsu says how to place a bed:
How to locate garage and watercloser on a land:
Dr Hsu on Yin-Yang of a house, bedroom, land
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Tag Archives: design
Dr Hsu Feng Shui Talk
#41: The Role of Architecture as an Art Form
We used to discuss what is beauty? – the subjective and objective sides of beauty, and the combination of both.
Regardless of the philosophy of the issue, we have to admit that pure art and architectural art are very different from each other. For one thing, architecture is a very complicated art form, because it has elements of many arts combined in it. But more important is how architecture relates to the public.
Dr Hsu Feng Shui Talk
#26: Feng Shui of a Cubicle
The cubicle has become a standard feature of modern office design in the corporate workplace. Yet most people do not feel comfortable working in a “cube world.” It creates lots of stress, anxiety, and agitation, ultimately resulting in a negative impact on both creativity and productivity.
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Dr Hsu Feng Shui Talk
#22: The Feng Shui of the University of California, Berkeley Campus
All truth has to be validated with reality. If we look at history, we can see how the Four Features Model reflects the success or failure of cities, organizations, companies, schools, or even people, based on the Feng Shui of the place.
Now let’s take a look at an example on a larger scale at one of the most renowned universities in the United States: the University of California at Berkeley.
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Dr Hsu Feng Shui Talk
#18: Ideal Four Features Model
Talks on Feng Shui with Dr. Hsu
18: Ideal Four Features Model
The ideal Feng Shui setting requires that the Four Features – Mountain, Guardian Hills, Energy Spot, and Water – have balanced quantity, good quality, and ideal coordination.
Dr Hsu Feng Shui Talk
#13: Feng Shui and Architecture
Talks on Feng Shui with Dr. Hsu
13: Feng Shui and Architecture
In my first article, I mentioned that Feng Shui is about the knowledge and wisdom of living environmental design.
In modern times, environmental design, whether if it’s a commercial building, or house or other spaces, is the job of architects. What role is there for Feng Shui? Do Feng Shui practitioners have anything of value to add?
A Feng Shui’s Perspective of Microsoft’s New Logo
A logo is a graphical element, together with its logotype, forms a trade mark or commercial brand for recognition. One of the most important parts of a company’s branding strategy is choosing the right logo. From a feng shui point of view, a logo is beyond just a trademark or brand. It encapsulates the
energy of the company in the image. It represents the very essence, the totality of the company.
All successful companies have good logos; all failing companies have bad logos. There are no exceptions. A good logo should be simple, visually balanced, and resonate with the company or organization’s service or product. In creating a logo, one should incorporate the yang principle for momentum, encode a hidden message, use a friendly visual image and provide an emotional or mental association. A logo, good or bad, reflects whether a company will either be successful or a failure. If one studies the history of a logo of any company, one can clearly see the co-relationship between the ups and downs of that company.
For the past 25 years, Microsoft has used a logotype instead of a graphic image. Not by any conscious consideration, the use of a plain typeface name actually served Microsoft very well. It was responsible for Microsoft’s long term success until now.
A graphic image commands more attention than does a simple typeface. It presents a stronger focus and defines the company stronger. But the definition also comes with limitations of its flexibility and potential. For the last few decades, the ever evolving field of the computer industry has not been a
defined industry. As a software company, Microsoft’s main asset is intelligent property.
In the classical Five-Element or Wu-Xing Theory, intelligence is associated with the Water element. Water does not like to be defined; water resonates with flow and flexibility. Not surprisingly, Microsoft also resonates with the Water element by strategically forgoing perfection with its flooding the market
first and fixing it later approach. The simple typeface of Microsoft, not to be defined, resonates with Microsoft’s philosophy and has been serving it very well.
As Microsoft continues to diversify its product lines, it moves out from the purity of the Water element. Thus, the Physical level has to change to reflect the energy and information attributed in a logo. This is the underlying reason why Microsoft changes its logo. It is how energy naturally plays out,
not through surface reasons or by conscious efforts.
The new logo is composed of a multicolored Windows symbol in front of the “Microsoft” name in a lighter type. Jeff Hansen, Microsoft’s general manager of brand strategy said it is intended to signal the heritage but also signal the future – a newness and freshness.
The new logo’s form is wholesome, and it also reflects stability. However, seeing it from a feng shui perspective, from the matter, chi energy, and information perspective, the logo is a very ordinary design, it reflects that Microsoft will not continue enjoying its phenomenal success it has for
over the past decades.
In the first place, there is no energy connection between the four colored tiled image and the Microsoft word. These two look like separate entities that just happen to be placed next to each other. Both serve itself, not to one another . They are not in love nor do they go hand in hand.
In the second place, the colorful tiled image on the right hand side, the yin side, signifies the past. The light type face of Microsoft on the left hand side , the yang side, signifies the future. Respectively, they reflect the colorful and glory past and the not the colorful future. We cannot expect Microsoft to have
much excitement to show in years to come. However, since the logo is still basically wholesome and stable in form, Microsoft will maintain to be a viable company.
Shan-Tung Hsu. Ph.D.
Director, Blue Mountain Feng Shui Institute
www.bluemountainfengshui.com
206-523-3946 or shantunghsu@gmail.com
A Feng Shui’s Perspective of Microsoft’s New Logo
A logo is a graphical element, together with its logotype, forms a trade mark or commercial brand for recognition. One of the most important parts of a company’s branding strategy is choosing the right logo. From a feng shui point of view, a logo is beyond just a trademark or brand. It encapsulates the
energy of the company in the image. It represents the very essence, the totality of the company.
All successful companies have good logos; all failing companies have bad logos. There are no exceptions. A good logo should be simple, visually balanced, and resonate with the company or organization’s service or product. In creating a logo, one should incorporate the yang principle for momentum, encode a hidden message, use a friendly visual image and provide an emotional or mental association. A logo, good or bad, reflects whether a company will either be successful or a failure. If one studies the history of a logo of any company, one can clearly see the co-relationship between the ups and downs of that company.
For the past 25 years, Microsoft has used a logotype instead of a graphic image. Not by any conscious consideration, the use of a plain typeface name actually served Microsoft very well. It was responsible for Microsoft’s long term success until now.
A graphic image commands more attention than does a simple typeface. It presents a stronger focus and defines the company stronger. But the definition also comes with limitations of its flexibility and potential. For the last few decades, the ever evolving field of the computer industry has not been a
defined industry. As a software company, Microsoft’s main asset is intelligent property.
In the classical Five-Element or Wu-Xing Theory, intelligence is associated with the Water element. Water does not like to be defined; water resonates with flow and flexibility. Not surprisingly, Microsoft also resonates with the Water element by strategically forgoing perfection with its flooding the market
first and fixing it later approach. The simple typeface of Microsoft, not to be defined, resonates with Microsoft’s philosophy and has been serving it very well.
As Microsoft continues to diversify its product lines, it moves out from the purity of the Water element. Thus, the Physical level has to change to reflect the energy and information attributed in a logo. This is the underlying reason why Microsoft changes its logo. It is how energy naturally plays out,
not through surface reasons or by conscious efforts.
The new logo is composed of a multicolored Windows symbol in front of the “Microsoft” name in a lighter type. Jeff Hansen, Microsoft’s general manager of brand strategy said it is intended to signal the heritage but also signal the future – a newness and freshness.
The new logo’s form is wholesome, and it also reflects stability. However, seeing it from a feng shui perspective, from the matter, chi energy, and information perspective, the logo is a very ordinary design, it reflects that Microsoft will not continue enjoying its phenomenal success it has for
over the past decades.
In the first place, there is no energy connection between the four colored tiled image and the Microsoft word. These two look like separate entities that just happen to be placed next to each other. Both serve itself, not to one another . They are not in love nor do they go hand in hand.
In the second place, the colorful tiled image on the right hand side, the yin side, signifies the past. The light type face of Microsoft on the left hand side , the yang side, signifies the future. Respectively, they reflect the colorful and glory past and the not the colorful future. We cannot expect Microsoft to have
much excitement to show in years to come. However, since the logo is still basically wholesome and stable in form, Microsoft will maintain to be a viable company.
Shan-Tung Hsu. Ph.D.
Director, Blue Mountain Feng Shui Institute
www.bluemountainfengshui.com
206-523-3946 or shantunghsu@gmail.com
