A logo is a graphical element that together with its logotype forms a trademark or commercial brand for recognition. From informational point of view, it’s beyond just a trademark or brand, it capsulated the energy of the company or organization in this image. It represents the very essence, the totality of the company. All successful company has good logo. In this workshop we guide designer approach the design from beyond the physical aspect (graphical image), but also from chi energy and information aspects to create a successful icon for their client. Student will learn how to apply yin-yang and chi energy principle as well the Form School four-feature model as the tool to design logo and business card.