Part 3 – Wu-Xing on a Small Scale
On a smaller scale, the Wu-Xing theory could be very useful in other ways, such as design. A good example would be the design of the McDonald’s logo. It is perfectly in tune with the Wu-Xing and Yin-Yang Theory. Let’s try to see if we can break it down and analyze the logo.
As a global company, the McDonald’s logo is seen throughout the world. Almost all of us can recognize their famous ‘golden arches’, which is the big yellow rounded letter ‘m’. The arches sit on top of a red rectangular box which has the word McDonald’s written in white letters. Let’s first look at the logo from a Yin-Yang point of view. The ‘m’ is dynamic, so it represents the yang element, while the rectangular box is static, representing the yin element. The yang rests on top of the yin which creates a good balance with correct positioning.
Next, let’s examine the logo from a Wu-Xing point of view. The combination of the color red (Fire) and the color yellow (Earth) has a cohesive relationship as Fire creates Earth. In addition to this, yellow resonates with appetite (stomach, Earth element), and red resonates with desire (heart, Fire element). This means that with the combination of red and yellow, when people are hungry and see those golden arches they go to McDonald’s! How many of you thought that something as simple as that has helped to make McDonald’s into one of the most successful restaurants in the world! By the way, you may have noticed most restaurant logos or food court signs use red and yellow colors. This follows the Wu-Xing theory and is a good sign for increasing business.
But before we wrap up on the Wu-Xing theory, it is important to remember that in any analysis, one should apply the Yin-Yang theory first. If you have a good grasp of the Yin-Yang theory, you will have accomplished much in the understanding of feng shui and also in various aspects of design. On the other hand, the Wu-Xing theory is much more challenging as it mainly applies in dynamic situations. So, don’t be discouraged if it takes a while to understand the concepts and be sure to allow yourself plenty of time to absorb the information. We all learn at different speeds.
I would like to emphasize, that both the Yin-Yang and Wu-Xing theories are the basis in guiding us with the most important and valuable knowledge throughout our entire lives. Remember, knowing or not, we all live under the influence of these principles.



Is feng shui an ancient wisdom of environmental design? Is feng shui a Chinese cultural tradition or simply, a new-age phenomenon? Another important question is: Does feng shui have universal value?
The second half of April, I was in Kiev, Ukraine for a 10-days visit, giving two levels of feng shui workshops. During this period, some students took me to visit a museum in a small village called Trypillia, 50 km south of Kiev, where Trypillian culture (5508-2750 BC) was first discovered in the year 1897. The museum was modest in size but the collections it housed were amazingly impressive. It was difficult to imagine that people in 7500-4750 years back in history could create such beautiful designs of pottery and vases, of which many included images of animals. As I was the only visitor, the old caretaker of the museum, full of warm energy, patiently explained the history and significance of the culture and artifacts. One interesting aspect about the culture in the Trypillian tradition was that approximately every 60 to 80 years, they would burn their cities down and relocate to a new place for reasons that still puzzle archaeologists. Toward the end of my visit, my attention was heightened when he mentioned that most of Trypillian settlements (cities) were on the right side (view from facing downstream) of the big Dnipro River. For those who are into feng shui, it’s an interesting point: Classical Chinese feng shui text stated that “land on the right-hand side of river was more auspicious”. Here we find the same pattern in Trypillian culture dating back 7500 years, on the opposite of side of the planet from China. True feng shui concepts are universal. As a matter of fact, if you take a look at the large cities in the world, with rivers running through the city, it will either sit on the right-side of river or the initial development of the city began on the right side of the river. In the traditional Form School feng shui teaching, there is a clear and good explanation for this. Here, I post it as a challenge to those who have studied feng shui for the explanation. Please send in your comments!
Recent Comments